The most anticipated event of the summer was, without a doubt, the recent solar eclipse. I hope everyone had an incredible time viewing this once-in-a-lifetime phenomena in Oregon. At AT&T we made it a priority to do our part, so that customers who trekked to eclipse viewing hotspots — like Madras and Mitchell, Oregon — could snap, stream and share photos and videos of their experience.
As we say goodbye to summer and prepare for a new school year, I want to wish all of our youth, from kindergarteners to seniors in college, the best of luck with their studies. This time of the year is exciting and usually synonymous with words like “change” and “transformation.” At AT&T, that feeling of innovation never goes away because we are always planning for the future in Oregon.
Whether it’s preparing for the eclipse or to head back to school, AT&T is finding innovative solutions to help us all become smarter and more connected. That’s why I am excited to share the stories below with you today.
Thanks for reading,
President — AT&T Oregon
On Aug. 21, thousands converged along the path of totality in Central Oregon to enjoy the first total solar eclipse visible in the state since 1979. To help customers share this astronomical moment with their friends and family, AT&T trucked in some very special COWs. But not the kind you would normally think of in the vast cattle lands of Central Oregon.
We set up two mobile cell sites — or Cell On Wheels (COWs) — to get ready for the large number of smartphone users in and around Mitchell and Madras. The COWs boosted internet connectivity and kept data hungry crowds connected. And boy did Central Oregon need it! On eclipse day, our network in Madras experienced a 243% increase in traffic* compared to an average day. The improved coverage from the COWs gave customers faster and more reliable connections to share their eclipse experience, eclipse glasses selfies and all, on social networks.
We were thrilled to offer great coverage and fast speeds for our customers to share and enjoy the moment.
For more information about AT&T’s eclipse network enhancements, visit http://about.att.com/innovationblog/solar_eclipse.