AT&T California Release: April 10, 2017

Buying Your Kid’s First Smartphone? AT&T Has 9 Tips to Help Keep Kids Safe

New Digital You® initiative in the San Diego region will help parents and kids learn to use technology responsibly

SAN DIEGO, CA (April 10, 2017) – Being a parent in the digital age is no easy task, but participating AT&T stores in the San Diego region are piloting a new awareness program to help parents and caregivers teach their kids about how to use smartphones responsibly. As part of AT&T’s Digital You® initiative, customers who are purchasing their kid’s first device will also be directed to AT&T’s “Fine 9 Smartphone Tips.” Among other things, these tips include helpful information on how to set up a family media agreement, how to identify and prevent cyberbullying, and how kids can build a positive reputation online.

We’ve heard it in the news, on social media and through the grapevine: being a kid online isn’t always easy. For example, research from the Family Online Safety Institute, a Digital You® collaborator, found that 43 percent of teens say they have posted something online that they later regretted.

But there are things we can do to help. That same research found that 94% of parents have talked to their kids about being online and (not surprisingly).  The more comfortable parents are with their ability to manage their child’s technology, the more likely they are to have that conversation regularly. Through this pilot, AT&T is hoping to provide parents with the resources they need to feel confident to have “the talk” more often.

“A kid’s first smartphone provides them with incredible opportunities, but it also gives them new responsibilities” said Ignacio De La Torre, AT&T Area Vice President, External Affairs, AT&T.  “We’re excited that parents and caregivers won’t only leave our store with just a phone, but with tools that make it easier to engage with their kids about navigating life online.”

During the month of April, the pilot program will be available at these following AT&T locations in the San Diego area:

  • 11954 Carmel Mountain Road, San Diego
  • 555 Broadway, Chula Vista
  • 3998a Clairemont Mesa Blvd, San Diego
  • 3435 Del Mar Heights Rd., San Diego
  • 252 Broadway, San Diego
  • 878 Eastlake Parkway, Suite 1510, Chula Vista
  • 500 E Danenberg Dr., El Centro
  • 1560 Leucadia Blvd Ste D, Encinitas
  • 1268 Auto Park Way, Escondido
  • 8657 Villa La Jolla Drive, La Jolla
  • 3361 Rosecrans, Suite 9b, San Diego
  • 8225 Mira Mesa Blvd, San Diego
  • 2011 Camino Del Este North, San Diego
  • 2530 Vista Way, Oceanside
  • 3030 Plaza Bonita Rd, National City
  • 2883 Jamacha Road, El Cajon
  • 133 S Las Posas Rd, San Marcos
  • 50 Town Center Pkwy, Santee
  • 347 Vista Village Drive, Vista


About Digital You®:

Digital You® is an AT&T campaign to provide tips, tools and information to help consumers get online safely and securely.

Created in collaboration with Common Sense Media, LGBT Tech, National Consumers League, iKeepSafe, Family Online Safety Institute and other experts, the Digital You® website and training sessions around the country are resources that provide parents, youth, digital newcomers, people with disabilities and community leaders with information on the devices they use and how to maintain privacy, safety and security in an increasingly connected world. The website addresses topics such as preventing cyberbullying, managing your online presence and parenting in the digital age.

About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We offer entertainment your way on the nation’s best data network.* We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. And we offer the best global coverage of any U.S. wireless provider.** We also help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

*Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q2+Q3 2016 across 121 markets.

**Global coverage claim based on offering discounted voice and data roaming; LTE roaming; and voice roaming in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

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